Bringing it Home: Tribal Author Power

Simple fact…the landscape of book marketing has forever changed.

Each year, more than 500,000 new books vie for the attention (and money) of publishers and readers. And, as we’ve now seen, the old approach to getting signed then selling books is dead and buried. Left the building. Even when you land the traditionally coveted big media hits, they often fall way short of expectations when it comes to sales. Because…

Attention is going digital at breakneck speed.

So, what’s the answer? As you’ve seen from all of the authors above, a growing element of your power as an author lies in your ability to cultivate an inner tribe of deep fans and evangelists and an outer tribe of acquaintances, friends and influencers online.

Get tribal on the web and you will wield immensely more power in every part of the process, from getting signed to naming your advance then marketing your book. Or, even self-publishing not because you have to…but because you can’t justify giving up a huge chunk of money to a publisher when you know your book’s success lies entirely within your sphere of Tribal Author influence.

Authors who understand this will be exceptionally well positioned and motivated to build worldwide tribes, relationships and deep webs across social media. Those who don’t will be increasingly left to fend for themselves in a jungle they understand less and less.

Mark Twain famously said, “the rumors of my death have been greatly exaggerated.”

So, too, have the rumors of publishing’s demise and the ability of authors to make real money along the way.

Yes, mainstream publishers are feeling pain. A lot of it. But, Despite opinions to the contrary, there has never been a time of greater opportunity for authors to level the playing field. To take control of your destiny…if you’re willing to step up and do the work needed to become a Tribal Author.

Question is–are you ready to own your future?

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The Truth About Book Marketing series - This post is part of the giant series that make up the Tribal Author Truth About Book Marketing report. The other posts in the series are listed below. But, if you’d prefer to simply read the entire 29-page report in an easy-to-read/print PDF format, just subscribe to our newsletter and your copy will arrive in your inbox in a matter of minutes…

The Tribal Author
The Advertising Trap
Mainstream PR Loses its Luster
Email Book Marketing: Friend or Foe
Book Signing Tours, Big Snores
Get Digital, Be Social, Go Tribal!
Case Studies
1. Case Study: Chris Brogan
2. Case Study: Tamar Weinberg
3. Case Study: Seth Godin
4. Case Study: Gary Vaynerchuck
5. Case Study: Jonathan Fields
6. Case Study: Pam Slim
7. Case Study: Darren Rowse
8. Case Study: Tim Ferriss
9. Case Study: Leo Babauta
Tribal Author Power