Although text marketing has already established a permanent presence in modern marketing campaigns, many businesses are still failing to maximise their results.
Let's look at three fresh ways to brighten up and sharpen your text messaging campaign to lift it to the next level.
If you are in any doubt about the effectiveness of SMS marketing, consider the findings of the Chicago-based business that used on-site signage, end of aisle displays, and TV advertising. In their TV advertising campaign they gave out their phone number and website details, but on a different channel they gave out their short code and asked people to text in to win a prize.
The result? The text ad result was greater than the other three combined.
So, with that in mind let's plan your next strategy.
- Give things away. It might seem trite to remind you what you're going to have to offer something to convince people to give you their mobile number. After all, most consumers are very concerned about their privacy and won't be giving this up easily. But, if you offer an incentive all give people the chance to vote for something, you'll be surprised at how readily they will participate. If you give something away, it will look less like spam and you're more than likely to have an increased success rate.
- Avoid a one-off. When you are looking to build a long-term relationship with your customer it is simply no good to make a one-off text message and expect a worthwhile result. Relationships are built over time and you need to be persistent and consistent with your strategy by combining text messaging with all the other elements of your marketing campaign. You need to include your short code at every suitable place including your letterhead. Text messaging can become a really powerful way to send information to your clients. One Manhattan business filled their store with people who were only contacted via text messages. This was the result of a long campaign which slowly builds customer confidence.
- Hold back. The most successful SMS marketing involves only contacting your customers when you really have something to offer. If you bombard them with a text message every 24 hours, it's a sure-fire way to turn them off for life. Even three or four messages a month will be too much unless you have something special to offer each and every time you contact them. The last thing you want to develop is a spammy reputation that ends up dragging your business name through the mud.
You can become a mobile market in a matter of minutes if you follow the above guidelines. Take the time to carefully plan and strategise your campaign and be sure to utilise the services of the best provider you can find.
A good provider will take away all the technical problems and leave you to develop your strategy. You do what you do best, and your service provider does what they do best. But if you want to get the real lowdown go to http://www.thetextworks.com/.
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This post was submitted by Ben Richards.
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